Tag Archives: beer

IRON MAIDEN Launch Trooper Beer

British hard rock legends IRON MAIDEN have teamed up with Cheshire family brewers Robinsons to create a new beer, Trooper.

Real ale fan and history aficionado Bruce Dickinson, Maiden’s vocalist, played a major role in developing the unique flavour of the beer, entailing ongoing visits to Robinson’s brewery in Stockport. Dickinson’s on-stage Union Jack flag-waving military character is an iconic element of the band’s live concerts and “The Trooper”, written by bassist Steve Harris, is one of Maiden’s most popular songs and one of the highlights of any Maiden show.

Announcing the partnership, Oliver Robinson, Managing Director of Robinsons, said: “This collaboration – between two huge British success stories – makes for an ideal and natural match; Bruce Dickinson loves his real ale, and Robinsons Brewery is one of Britain’s most established and respected independent family-owned brewers.”

And Bruce Dickinson added: “I’m a lifelong fan of traditional English ale; I thought I’d died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it.”


Iron Maiden, who continue their Maiden England World Tour this summer – including an historic return to the Download Festival, Donington Park, headlining for a record fifth time – have been at the forefront of heavy rock worldwide for more than three decades. Maiden are one of Britain’s most influential and revered bands, with close to 90 million album sales, more than 2,000 live performances in 58 countries and 15 studio albums described by critics as being of “unerring quality and power”, including the most recent – The Final Frontier – which is their biggest ever chart success attaining No.1 positions in over 28 countries including the UK.

Robinsons has been brewing award-winning beers from its Unicorn Brewery in Stockport for 175 years. Best known for its legendary ‘Old Tom’ strong ale, which was voted ‘World’s Best Beer’ by the international Beers of the World publication, it is Robinsons’ younger ales (Dizzy Blonde and ‘build a rocket boys!’ beer; produced in partnership with Manchester band Elbow) that have lately been causing a stir in the beer world and introducing future ale drinking generations to Robinsons.

Oliver Robinson said: “Trooper is a premium British ale with true depth of character and flavour. For more than thirty years, the unmistakable icon of Eddie, the band’s instantly-recognisable mascot, has adorned every album cover, t-shirt and poster – so it is fitting that Eddie will now adorn the cask pump clip and take centre stage on the bottle label of Trooper.

“Not only do Iron Maiden genuinely enjoy a good pint of cask ale, but so do many of their fans – and they have an important part to play in our customer base. This partnership works for both of us. Music and beer are great treats for the senses in their own right, but the combination is very powerful. Authentic collaborations such as this are invaluable not only to our company but to the industry as a whole, because it shows that the world of real ale is more than just manufacturing, it is liquid artistry by the people who brew it – and for the people who drink it.”

Fans of both Iron Maiden and real ale can sign up to get news and updates on Trooper Premium British Beer from Ironmaidenbeer.com, where bottles will be available to purchase by both UK and overseas customers from May.

MOTÖRHEAD Take Over The World With Motörheadphones, Shiraz, Vodka, Bourbon And A New Album Due By “End Of Summer”

Since 1996, MOTÖRHEAD has been cranking out a new studio album every two years. But it’s been three years since their last album dropped, The Wörld Is Yours, and their forthcoming untitled disc (thirteenth overall) will break that trend.

“We’ve got eleven songs so far,” explains longtime Motörhead growler/bassist Lemmy Kilmister. “I’m just writing words to them at the moment, and putting bass and vocals on the tracks. So we’ll see – it will take a little while. It’s going all right though. I did two tracks yesterday.”

Confirmed song titles that Lemmy was willing to offer up are ‘Outsider’ and ‘Silence When You Speak to Me’. Also, Cameron Webb is confirmed as the album’s producer (the same gentleman that has either produced or co-produced the last few Motörhead albums). When asked about a release date, Lemmy simply replied, “We’ve got to get it out by the end of the summer.”

Lemmy was also willing to discuss a few recent non-musical Motörhead projects, including Motörheadphones. “Somebody said, ‘What about some Motörheadphones?’ And we said, ‘OK!’ There’s not much of a story to that.” Lemmy also explained the difference between Motörheadphones and other popular artist-endorsed headphones, such as Beats by DR. DRE. “It’s a change from the hip-hop stuff. It’s for people that like to hear all the instruments, not just the bass drum and the bass guitar.”

And let’s not forget the recently unveiled alcoholic beverage, Motörhead Shiraz, of which Lemmy pointed out is only the first of several additional selections on the horizon. “Oh, we’ve got vodka and bourbon coming soon. Old snakebite bourbon. We have a range of intoxicants.” As of now, Motörhead Shiraz is only available for retail purchase in Europe, but Lemmy hopes that stateside sippers will soon be able to wet their whistle. “We’re trying to see if there are any independents [distributors] to try and get a hold of. There aren’t many of them left. So we’ve just got to play it by ear and see what happens.”

Lastly, Lemmy was willing to give his two cents about the current state of rock n’ roll. “Rock n’ roll will be OK. Rock n’ roll feeds on itself. The Top 40 is always crap, and the good stuff is in the garage. It’s just that nowadays, you can’t have a straight breakout, because people have bought up all the rock stations. And the genius and greed – they fuck it up, you know? Because ELVIS couldn’t happen now like he did in the ’50s. He couldn’t happen now, because he had a regional hit in Louisiana and away he went. But he couldn’t do it now, so it’s a shame. It’s been taken away. But there are other opportunities that open up as some go down – it will always be OK. There will always be some spotty, pissed off band in a garage somewhere, with cheap Japanese guitars, ready to bash your head in – as it should be.”

Lemmy will be appearing with his rockabilly band, the HEAD CAT, on March 10th, as part of the 6th Annual Musink Festival, in Costa Mesa, California.

For all things Motörhead visit Imotorhead.com.